International Hunter Education Association
Employer: Gecko Designs
Role: Senior Web Designer
Date: 2020
Skills: Logo design, Web design
Tools: Adobe Illustrator, Figma, WordPress
Introduction
IHEA serves hunters and shooting sports educators around the globe through their standards and evidence-based research, promoting safe and ethical practices to their members and community.
Problem
IHEA needed a new logo to refresh their brand as well as a new website to feature news, events, resources, a course finder, and exclusive portal for member-only content.
Solution
A bold and graphic logo was a clear fit for IHEA and would resonate with their members/community. These decisions translated into the website design where focusing on strong imagery and promoting IHEA’s content was a top priority.
Modular logo design works in a variety of layouts: horizontal, vertical, and as an icon for use at small scales or tight spaces. Logo created in Adobe Illustrator.
IHEA runs a weekly video series, Hunters Connect, which was featured in the top bar and on the homepage of the website to drive traffic to their YouTube channel.
The website was designed in Figma to highlight easy-to-read content and media like outdoor photography, videos, and other assets for IHEA members.
Branding
