Visiontrek Tours

Role: Graphic Designer (Freelance)
Date: 2019
Skills: Logo design
Tools: Adobe Illustrator

Challenge

Providing bespoke off-road, guided tours around the Pacific Northwest, Visiontrek Tours were seeking a bold logo and strategy for building their brand’s identity from the ground up. With an abundance of off-road and adventure brands already in Western Washington, they needed a bold, versatile logo for physical and online marketing.

Solution

Designing the logo around the type as the focal point, the bottom banner and the mountains above the type can be used as modular elements. This approach helped Visiontrek be able to scale their logo down into a number of different sizes and applications for use online or in-person. When accompanying off-road imagery, their logo looks right at home and can be tailored to target specific audiences: camping, hiking, overlanding, and off-roading enthusiasts.