J Miller Physical Therapy

Role: Graphic Designer (Freelance)
Date: 2018
Skills: Logo design, Web design
Tools: Adobe Illustrator, WordPress

Introduction

J Miller Physical Therapy (JMPT) serves the greater Missoula area with a unique approach to rehabilitation services, focused on building strength and resilience to get patients back to their best self. Owned by Jason Miller, who is the only certified Postural Restoration Institute (PRI) physical therapist in Montana, we wanted to make sure his expertise and unique approach to serving patients was brought forward.

Problem

JMPT needed a logo that could be easily recognizable in the greater Missoula area, as well as online and on social media. The logo would also need to be modular enough to be used between print and digital marketing assets, business cards, brochures, and other handouts. For the website, Jason wanted to make sure we could concisely share his qualifications and provide easy access to any resources, and link to an external patient portal.

Solution

By creating a unique modular logo, the JMPT brand was ready to take shape for print and digital use. We focused on concepts where the J and M from Jason’s first and last name were the primary focus, while keeping the overall shape symmetrical and easy to scale. For Jason’s website, we wanted to use natural photography and an earthy color palette to pay homage to his love for the outdoors growing up on Montana. Jason wanted to make sure he could easily update and manage the website on his own, so we decided to use WordPress so he could have the flexibility of adding new content or blog posts in the future.